2017-10-12 / Top News

Florida Weekly names new publisher


BARTON BARTON Florida Weekly has named a new publisher for its Palm Beach County editions.

Melissa Barton will oversee the business side of operations, including sales, marketing and circulation for the two papers, which launched in 2010 with a Palm Beach Gardens/Jupiter edition.

“Taking Florida Weekly to a new level with her knowledge of the marketplace will be Melissa’s focus moving forward,” said Pason Gaddis, president of Florida Media Group, the Fort Myers company that owns Florida Weekly. Although best known for advocacy in the special needs community, Ms. Barton has focused her career in full-scale media since early 2002, including radio, television, newspapers and digital media.

Her public relations work with local law firms brought the national spotlight to several high-profile cases in the local market, and she served as executive director of Autism Speaks.

Before that, Ms. Barton was Cox Media Group’s special project manager and was awarded for her excellence at The Palm Beach Post with the Presidential Award for her advertising and marketing abilities.

She replaces Barbara Shafer, who left to pursue other career opportunities.

“It is with great honor and humility that I have been entrusted with this opportunity,” Ms. Barton said.

She can be reached at Melissa.Barton@floridaweekly.com or 561-904-6470. ¦

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