2015-02-12 / Business News

West Elm to open Feb. 12 at Downtown at the Gardens

SPECIAL TO FLORIDA W EKLY

West Elm will open a new store at Downtown at the Gardens in Palm Beach Gardens on Thursday, Feb. 12, at 10 a.m, the home furnishings retailer said in a statement.

The more than 9,000-square-foot store will open with West Elm’s spring assortment and feature a collection of products made by local artists and makers through West Elm’s LOCAL initiative.

To celebrate the opening, a limited edition Palm Beach tote bag designed by Florida-based Perro Paper Co. will be given away to the first 300 shoppers with a $50 minimum purchase.

“As we open new stores and expand our West Elm retail footprint, we continue to focus on making a positive contribution to the communities we join,” West Elm President Jim Brett said in the statement. “We’re thrilled to open in Palm Beach Gardens and highlight and connect with local makers and designers through our West Elm LOCAL assortment.”

The West Elm Palm Beach LOCAL assortment will include paper products, tote bags, vases and ceramics and art.

Design details and installations that reflect the local Palm Beach culture and coastal landscape will be featured throughout the store. To create the back cash wrap area, West Elm used reclaimed barn wood siding in a chevron pattern.

Reclaimed Victorian tiles are used in varied shapes and patterns to create the front cash wrap. Like all West Elm locations, the store will be a creative, community-driven space designed to help customers discover their personal style at home.

Customers can work with a free home stylist in the store’s Design Center, or in their home, to pick paint colors, fabric swatches or design a furniture plan.

West Elm Palm Beach will open with the brand’s spring assortment, kicking off a year of inspired living with a softer color palette and lived-in and loved textures. The assortment includes new Belgian linen bedding and handcrafted pieces from Haiti, India, Peru and the Philippines. On the opening weekend, select upholstery will be 15 percent off and lighting will be 20 percent off. ¦

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